While national TV advertising is usually out of an entrepreneur’s price range, advertising on local stations and on cable television can be surprisingly affordable. And really, it’s not so hard to buy TV schedules. Why? Because no matter what demographic your audience falls into, you can find appropriate programming on any one of the networks. Every station reaches every audience daily, with schedules that include cartoons, celebrity, talk, sports, soaps, news, movies, reality and prime time programs.

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