This week, with “SXSW” perpetually trending worldwide on Twitter, SXSW videos racking up thousands of views on YouTube, and images from the convention lighting up Instagram, it’s clear that the SXSW brand has been a boon to other brands looking to generate attention in response to their presence at the mammoth Austin, Texas-based convention.

If the popularity of SXSW-related videos last year is any indication, this year’s bastion of branded video content will similarly be a marketing gift that keeps on giving.

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