As video marketing becomes increasingly commonplace online, it’s important to know which video type will deliver your message most effectively. The sort of video that would interest clients of a B2B solution may not necessarily be the best direction if you’re running on a B2C platform.

After all, the point of your video should be to increase ad awareness, brand awareness, and ROI, so you want to be certain you’re developing a video that can help you reach your goals.

Following is a list of various types of videos and the best applications of, and examples for, each.

Pre-Roll Videos

A format specific to YouTube, these videos precede YouTube content as paid advertisements. They are mostly used in B2C strategies for activism, entertainment, or retail.

The most successful pre-roll videos grab the viewer’s attention within the first five seconds of play (the amount of time before the “skip ad” button appears), and hold it until the call to action has a chance to appear.

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