Developing a marketing plan can seem like a daunting task, but with some research and planning a small business owner can develop strategies that can…
Infomercials are hard sell, direct response TV commercials that usually last between 15 and 30 minutes. This is called long-form advertising, and is used for…
An average of 75 million people in the U.S. watch online video every day, streaming almost 40 billion videos every month. YouTube accounts for the…
Radio advertising is often referred to as the red-headed stepchild of the industry. Most creatives, and agencies in general, would rather be working on something…
People relate to other people. Putting people into your commercial can help draw your target audience in as opposed to a 30 second shot of…
Advertising on TV offers a number of benefits to businesses by incorporating sound, images and movement to make the whole package interesting for consumers. Ads…