Yum Yum Videos, an explainer video production company, recently disclosed that the Web Video Marketing Council has released their first survey and industry trends report on the topic of online video production for 2014. The report was based on 318 video production professionals across the United States, and the resulting numbers of this in-depth market research revealed that video is becoming an undeniable “ever increasing part of the online marketing, sales and communications mix for most organizations,” as 81% of the market acknowledged that they have already turned their marketing strategies towards online video production, with animated marketing videos leading the charge. Additionally, 68% of them expected their company’s online video budgets to increase during the current year.

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