One of the most challenging parts of successful video marketing is sticking out from the crowd. With today’s technology becoming more and more sophisticated and user-friendly, video production has become accessible to the everyman. And as we’ve seen with smartphones, photography and the advent of Instagram, when a medium becomes more accessible, it also becomes more saturated.
So for those of us attempting to market ourselves with video, the question is this: how can you make your content unique and stick out in the sea of new media?

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