A voiceover demo reel is a headshot, an audition reel, and a business card all in one. It is often the only introduction and audition for a client who might hire you. So, yeah, it needs to be good. Clean, clear, branded, edited well, and under 60 seconds.

Also, you should have separate reels for each genre you perform (your commercial client has no need to hear your wacky animation reel, and vice versa).

Choosing the order and length of spots to put in your reel can be a bit daunting, so here are a few guidelines.

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